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Entrevista a Albert Sánchez, director comercial de Sánchez Novella

Entrevista a Albert Sánchez, director comercial de Sánchez Novella

Sánchez Novella és una distribuïdora familiar de vins i caves que porta més de 40 anys servint a botigues especialitzades, bars i restaurants de Barcelona. Això us ha proporcionat un ampli coneixement del sector hostaler. Com ha evolucionat al llarg d'aquests anys l'hostaleria barcelonina?
 
Durant els últims anys l’hosteleria ha experimentat una renovació constant pujant el nivell notablement, això es pot palpar tant a la cuina com a la sala on la figura del xef i la del summiller es molt més visible i reconeguda. 
L’oferta gastronómica a Barcelona no deixa d’incrementar, potser d’una manera un pel desendressada, constanmet s’inaguren nous locals però a la mateixa vegada també són molts els que han de baixar la persiana, la passada crisis va colpejar durament aquest sector i a dia d’avui encara es pateixen les conseqüencies. 
De totes maneres crec que aquesta profesionalització que ha experimentat el sector així com l’esperit de treball i sacrifici dels hostalers donen esperances d’una recuperació propera. Barcelona és i serà sempre un referent gastronómic i com deia, aquest nivell no ha parat de creixer.  
 
Se sap que una bona carta de vins pot incrementar fins a un 20 % el tiquet mitjà del comensal, però per a això és fonamental la professionalització del personal de sala. Creus que els hostalers són conscients d'això?
 
I tant! cada vegada més ens trobem al davant amb gent més preparada i amb un gran coneixement sobre el món del vi, però ja no sols els professionals, sinó el consumidor final. D’ això l’hosteleria n’han pres consciència i ens trobem amb cartes de vi més elaborades i amb una estructura i informació més definida. Quan el client detecta perfectament quan una carta de vins està ben treballada i per descomptat que aquest fet es reflecteix amb l’increment del tiquet mijà. 
 
En relació als cellers del vostre catàleg: distribuïu vins d'alguns dels més importants de l'estat. Quines raons us motiven en l'elecció de cada celler?
 
Per nosaltres es molt important l’equlibri entre la qualitat i el preu, això no vol dir que el nivell de preu sigui un condicionant, sinó que existeixi un equilibri entre aquest preu i la qualitat del vi que hi trobem quan destapem una ampolla. 
 
Un altre desl motius i el més important alhora de triar un Celler és el factor humà, nosaltres sóm una empresa familiar i valorem molt les persones i el projecte que hi ha darrere de cada Celler, ens agrada creixer plegats i assolir els reptes que ens propossem conjuntament. 
 
Valorem també molt el dinamisme dels Cellers, avuí dia per sort, ens trobem amb uns vins fantàstics, però tant nosaltres com els Cellers em d’estar sempre actius per tal d’oferir propostes atractives i innovant constantment.
 
El màrqueting s'ha convertit en una eina cada vegada més valorada en el sector del vi. El packaging, el naming i la creació de nous productes són ara prioritat per als cellers. Una de les últimes novetats en arribar al mercat ha estat el vi blau. Creus que quallarà en l'hostaleria barcelonina?
 
Crec que es un producte destinat al les noves generacions que necessiten novetats constantment, pero que son poc fidels alhora de consumir un mateix vi. I si aquesta es la manera per introduir a les nous consumidors al món del vi, benvingut sigui.
 
I el maridatge amb insectes?

Vivim en una ciutat cosmopolita i segur que hi ha gent disposada, a més al ritme que ens estem carregant el planeta, potser no ens quedarà més remei que menjar insectes. Però a mi arar per ara no m’hi veuràs.
 
Finalment: Quines tres referències no poden faltar a la carta de vins d'un restaurant?
 
Doncs tres vins o caves que per procedència varietes o el.laboració despertin la curiositat del client.

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